Two prominent names in the Japanese animation industry, Pierrot and Asahi Production, have officially entered into a business partnership aimed at enhancing their ability to produce high-quality anime consistently. The agreement was signed on October 11, 2024, signaling a strategic move to combine their respective strengths in animation production.
Under the agreement, both companies will collaborate on joint projects and share resources, including personnel, with the goal of building a robust system for stable and high-quality content creation. This partnership comes at a time when the anime industry faces increasing demands for more technologically advanced and visually captivating productions.
A Legacy of Success
Pierrot, established in 1979 by industry veteran Yuuji Nunokawa and others from Tatsunoko Production, has a storied history spanning over four decades. The studio is best known for iconic series like Mahou no Tenshi Creamy Mami (Magical Angel Creamy Mami), Naruto, Bleach, and Osomatsu-san (Mr. Osomatsu). Over the years, Pierrot has earned a strong reputation for its ability to produce long-running, successful series. Pierrot’s current CEO, Kazumichi Ueda, who assumed the role in July 2024, has already pushed the company forward with the launch of a new production brand, Pierrot Films.
Asahi Production, also founded in 1979, initially specialized in animation photography but has since expanded its capabilities to include CGI, editing, and drawing. Today, the company operates as a full-service animation studio and has produced works such as Mahou Shoujo ni Akogarete (Gushing over Magical Girls) and B-Project: Netsuretsu*Love Call (B-Project: Passion*Love Call).
Enhancing Production Capabilities
Both companies aim to leverage each other’s expertise to navigate the increasingly competitive landscape of anime production. Asahi Production brings its advanced post-production capabilities, while Pierrot contributes its long-standing experience in producing large-scale series. Together, they hope to create a more resilient production framework that can meet the growing demands of the global anime market.
Moving forward, the companies plan to co-develop various projects while exploring new opportunities for growth and innovation. Through this partnership, Pierrot and Asahi Production are set to strengthen their positions as industry leaders, promising viewers even more cutting-edge and high-quality anime content in the years to come.
Source: Animation Business Journal, PR Times
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